Via en oversigts artikel på journalisten.dk ^[1] blev jeg opmærksom på PricewaterhouseCoopers' pressemeddelelse "Despite downturn a more digital Britain to emerge by 2013 ^[2]". Her i argumenteres for, at den finansielle situation betyder, at der bliver øget fokus på det digitale indhold.

Phil Stokes, der er og chef for Entertainment & Media og partner i PwC siger i pressemeddelelsen:

Perhaps surprisingly, a slowing economy will accelerate the migration to digital technologies among both providers and consumers of content meaning the industry that went into the recession is very different from the one to emerge the other side.

Segments will have to consolidate, the least loyal customers have already left, higher quality products will be valued by both consumers and advertisers, and digital distribution will have become mainstream – commanding fees more in line with its value. For each of the industry’s diverse segments, the winners will be those who focus on driving and leading change that delivers real value for consumers.

Spændende tanker. Læs pressemeddelelsen fra PricewaterhouseCoopers ^[2].