I artiklen “Why Twitter Turned Down Facebook” hos New York Times kan du høre Twitters administrerende direktør, Evans Williams, fortæller, hvorfor det ikke blev til noget. Han siger blandt andet:
“We explored it, as we should. We took it seriously,” Mr. Williams said. “It definitely made sense — the strategy we talked about with them — but it wasn’t the right time.” Ultimately, he said, Twitter decided that it had too much left to do, beginning with figuring out how to make money.